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Product categories for impulse purchases in a target group comparison
The survey compares impulse-buying behavior across categories — from food and beverages to sport and outdoor — between the total population and sports-interested consumers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/01/2026 - 09/02/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,634 total population surveyed who have already made an impulse purchase, of which n=1,248 people interested in sports (top 2 on 4-point scale)
Question
Question
In which product categories are you most likely to buy on impulse? (multiple answers possible; aided answers)