Purchase criteria for home, bathroom, and garden products in a target group comparison

Source

ONE8Y

Survey period

10/22/2025 - 10/23/2025

Survey country

Germany

Sample

n=2,988 total population surveyed, with n=2,320 interested in sports (top 2 on a 4-point scale) and n=1,858 interested in soccer (top 2 on a 4-point scale)

Question

When you buy products for your home, bathroom, or garden, what do you pay particular attention to? (multiple answers possible; aided answers)

More Statistics

Importance of key product features for home and garden supplies in a target group comparison view
Frequency of purchases of equipment/accessories for home and garden work in target group comparison view
Planned changes or purchases in the area of living, furnishing, garden, or bathroom in a target group comparison view
Aided awareness of selected brands for tools, DIY, and gardening equipment in a target group comparison view
Importance of price-performance ratio when purchasing tools, DIY and gardening equipment in a target group comparison view

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Purchase criteria for home, bathroom, and garden products in a target group comparison

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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