Relevance of selected aspects when ending a long-term sponsorship

Source

ONE8Y

Survey period

04/28/2026 - 04/29/2026

Survey country

Germany

Sample

n=1,212 people interested in soccer (top 2 on 4-point scale), with n=1,132 people interested in the Bundesliga (top 2 on 4-point scale), n=326 people interested in soccer & Gen Z (up to 30 yrs.) and n=242 people interested in soccer & Best Ager (55+ yrs.)

Question

When a company ends a long-standing sponsoring: How important are the following aspects to you personally?

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Relevance of selected aspects when ending a long-term sponsorship

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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