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Importance of sponsor fit in a age group comparison
The survey compares how sponsor-fit importance among soccer fans deviates across age groups — from 14–29 year-olds to the 50+ generation.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,512 people interested in soccer (top 2 on 4-point scale), with n=326 14–29 yrs., n=672 30–49 yrs. and n=514 50+ yrs.
Question
Question
How important is it to you that a sponsor is a good fit for your favorite soccer team in terms of values?