Importance of shared values between sponsors and clubs

ONE8Y

05/15/2026 - 05/17/2026

Germany

n=1,512 people interested in soccer (top 2 on 4-point scale), with n=326 14–29 yrs., n=672 30–49 yrs. and n=514 50+ yrs.

To what extent do you agree with the following statement: "I expect sponsors to share genuine values with the club."