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Satisfaction with the new Bundesliga broadcasting rights split for the 2025/26 - 2028/29 seasons between Sky and DAZN in selected generations
The survey differentiates satisfaction with the Sky–DAZN Bundesliga rights split across generations — from Gen Z to Best Agers 50+.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey date
Survey date
12/04/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,006 people interested in soccer (top 2 on 4-point scale), of which n=118 Gen Z and n=359 Best Ager 50+
Question
Question
Sky will take over Friday evening matches from DAZN in future, while DAZN will show the Bundesliga conference on Saturday afternoons instead of Sky. The individual matches on Saturday at 3:30 pm and the top match at 6:30 pm will remain with Sky, while the Sunday matches will be shown by DAZN as usual. How satisfied are you with the new distribution of broadcasting rights for the coming season?