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Selection criteria when choosing a fast food chain by budget responsibility
The survey differentiates how fast food selection criteria — taste, price, speed and loyalty programmes — shift across budget responsibility levels.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/24/2026 - 08/26/2026
Survey country
Survey country
Germany
Sample
Sample
n=471 budget co-deciders, compared to n=174 final budget deciders and n=411 respondents with no budget responsibility, among n=1,581 fast food consumers
Question
Question
What matters most to you when choosing a fast food chain? (multiple answers possible)