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Social media relevance of fitness influencers and effects on content and willingness to buy
The survey breaks down how fitness influencer impact on platform choice, content preference and purchase conversion differs across actively interested, athlete and posting audiences.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
11/12/2023
Survey country
Survey country
Germany
Sample
Sample
n=790 Actively fitness-interested who follow influencers, compared to (n=480) people who describe themselves as fitness athletes and (n=292) people who post pictures of their workouts
Question
Question
Which platform do you use most often to follow fitness influencers? (multiple answers possible; aided answers); What type of content from fitness influencers do you prefer to consume? (multiple answers possible; supported answers); Have you already purchased products or services recommended by fitness influencers?