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Source of information for new products & brands in a target group comparison
The survey compares how sports-interested audiences discover new products versus the total population — across online ads, social media, TV and influencers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
Total n=2,530 total population surveyed, with n=1,918 people interested in sport (top 2 on 4-point scale)
Question
Question
How do you usually find out about new products or brands? (multiple answers possible; aided answers)