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Sympathy for sponsors and partners of 1. FC Union Berlin in a target group comparison (2025/26 season)
The survey compares sponsor sympathy among 1. FC Union Berlin fans versus general soccer fans — across adidas, Berliner Pilsner, Rewe and raisin.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/02/2025 - 09/03/2025
Survey country
Survey country
Germany
Sample
Sample
n=978 people interersted in soccer (top 2 on 4-point scale) who are familiar with at least one of the brands mentioned, compared to n=69 1. FC Union Berlin sympathizers
Question
Question
How likable do you find the companies/brands you are familiar with?