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The way of receiving information about current sports trends
The survey breaks down how sports fans inform themselves about trends — from social media and Google search to friends, blogs and brand ambassadors across age groups.
The survey breaks down how sports fans inform themselves about trends — from social media and Google search to friends, blogs and brand ambassadors across age groups.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/01/2022 - 07/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=919 interested in sports, compared to n=459 male, n=456 female, n=116 young (16-24 years), n=304 best ager (50+ years)
Question
Question
How do you inform yourself about current sports trends? (aided answers)