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Time of purchase of the last jersey of the favorite soccer club over time
The time series tracks how soccer jersey purchase timing has shifted across three waves — from discount promotions to gifting and full-price releases.
The time series tracks how soccer jersey purchase timing has shifted across three waves — from discount promotions to gifting and full-price releases.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/28/2023 - 09/11/2024
Survey country
Survey country
Germany
Sample
Sample
Total n=3,872 soccer prospects (top 2 on 4-point scale) who purchased a jersey, on on 08/23/2023 (n=1,502), on 09/12/2023 (n=1,428) and on 09/11/2024 (n=942)
Question
Question
At what time did you buy your last jersey of your favorite soccer club? (aided answers)