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Purchase place for the jersey of the favorite soccer club over time
The time series tracks how soccer jersey purchase channels have shifted across three survey waves — from official online fan shops to gifting and third-party retail.
The time series tracks how soccer jersey purchase channels have shifted across three survey waves — from official online fan shops to gifting and third-party retail.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/12/2022 - 08/23/2023
Survey country
Survey country
Germany
Sample
Sample
Total n=2,981 people interested in soccer (top 2 on 4-point scale) who bought a jersey, on 09/12/2022 (n=1,441) and on 08/23/2023 (n=1,540)
Question
Question
Where do you usually buy the jerseys from your favorite soccer club? (Multiple answers possible; aided answers)