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Unaided awareness of workwear brands
The survey ranks workwear brands by spontaneous recall — Engelbert Strauss, Uvex, Elten and Adidas across general population vs. sport-interested consumers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/14/2026 - 03/16/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,544 total population surveyed, with n=1,272 people interested in sports (top 2 on 4-point scale) and aware of sponsorship
Question
Question
Which brands or companies come to mind spontaneously when you think of workwear, protective equipment, or safety shoes? (aided answers)