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Use of links, codes, and show notes following podcast ads
The survey breaks down how podcast listeners act on ads — via show notes, embedded links, and discount or promo codes.
The survey breaks down how podcast listeners act on ads — via show notes, embedded links, and discount or promo codes.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/01/2025 - 12/02/2025
Survey country
Survey country
Germany
Sample
Sample
n=216 people interested in soccer (top 2 on 4-point scale) who use podcasts to stay informed about football
Question
Question
How often have you taken the following actions based on advertising in podcasts?