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Willingness to pay for in-app purchases in a target group comparison
The survey compares in-app purchase willingness across sports fans, female, male and ice hockey fans — revealing a sharp gender and interest split.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/03/2025 - 06/06/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,580 people interested in sport (top 2 on 4-point scale), including n=798 female, n=787 male, and n=474 people interested in ice hockey (top 2 on 4-point scale)
Question
Question
Are you generally willing to spend money on in-app purchases?