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Willingness to purchase fan merchandise from international sports clubs or leagues in the US
The survey breaks down US fan openness to international club merchandise — from unconditional buyers to player-driven and design-driven purchasers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/09/2025 - 07/10/2025
Survey country
Survey country
USA
Sample
Sample
n=1,660 people interested in sports (top 2 on 4-point scale)
Question
Question
Are you open to buying merchandise (e.g., jerseys, caps, gear) from international sports clubs or leagues?