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Willingness to spend on sports by age


The survey contrasts willingness to spend on sports between Gen Z (16–24) and Best Agers (55+) — a gap of more than two to one.
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Source

Source


Institut für Demoskopie Allensbach

Survey period

Survey period


07/28/2020 - 02/15/2022

Survey country

Survey country


Germany

Sample

Sample


n=15,221 interested in sports, compared to n=2,123 young (16-24 years), n=5,203 best ager (55+ years)

Question

Question


What from this list here is so important to you that you are happy to spend more money on it? (here: sports; aided answers)

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