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Acceptance of fast food sponsorship in sports by frequency of consumption
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/24/2026 - 08/26/2026
Survey country
Survey country
Germany
Sample
Sample
n=207 respondents consuming fast food several times a week or more often, compared to n=614 several times a month to weekly and n=899 less often or never, among n=1,733 respondents
Question
Question
How appropriate do you consider it when fast food brands sponsor sports – for example clubs, leagues or major events?