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Acceptance of strategic sponsorship withdrawals by companies
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/28/2026 - 04/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,210 people interested in soccer (top 2 on 4-point scale), with n=1,130 people interested in the Bundesliga (top 2 on 4-point scale), n=328 people interested in soccer & Gen Z (up to 30 yrs.) and n=240 people interested in soccer & Best Ager (55+ yrs.)
Question
Question
To what extent do you agree with the following statement? – Companies should be able to withdraw from a sponsoring if it no longer fits their strategy.