Impact of club partnerships on electricity provider choice

Source

ONE8Y

Survey period

05/15/2026 - 05/17/2026

Survey country

Germany

Sample

n=1,512 people interested in soccer (top 2 on 4-point scale), with n=326 14–29 yrs., n=672 30–49 yrs. and n=514 50+ yrs.

Question

Imagine the following scenario: Two electricity providers offer the same price and quality. One of them is an official partner of your favorite soccer club. Which one would you choose?

More Statistics

Importance of sponsor fit in a generational comparison view
Importance of shared values between sponsors and clubs view
Impact of different sponsorship decisions on company perception view
Impact of ending a long-term main soccer sponsorship on brand perception view
Relevance of selected aspects when ending a long-term sponsorship view

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Impact of club partnerships on electricity provider choice

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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