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Impact of club partnerships on electricity provider choice
The survey quantifies how soccer club partnerships shift electricity provider preference across age groups — from Gen Z to 50+ fans.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,512 people interested in soccer (top 2 on 4-point scale), with n=326 14–29 yrs., n=672 30–49 yrs. and n=514 50+ yrs.
Question
Question
Imagine the following scenario: Two electricity providers offer the same price and quality. One of them is an official partner of your favorite soccer club. Which one would you choose?