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Additional increase in purchase interest in Lidl through the 2026 Tour de France Femmes sponsorship
The survey quantifies how Lidl's 2026 Tour de France Femmes sponsorship shifts purchase intent among cycling fans vs. Tour de France fans.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=345 people interested in cycling (top 2 on 4-point scale) who are aware of Lidl as a sponsor, of which n=298 Tour de France fans
Question
Question
To what extent has the sponsorship of the 2026 Tour de France Femmes additionally increased your interest in purchasing from Lidl (compared to men’s Tour sponsorship alone)?