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Aided brand associations with Oberbräu
The survey breaks down how Oberbräu brand associations shift across fan segments — from beer consumers to handball, basketball and motorsports audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/30/2026 - 04/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,116 respondents, who consume beer more often, with n=934 people interested in sports (top 2 on 4-point scale), n=826 people interested in soccer (top 2 on 4-point scale), n=520 people interested in handball (top 2 on 4-point scale), n=542 people interested in basketball (top 2 on 4-point scale), n=568 people interested in motorsports (top 2 on 4-point scale)
Question
Question
You indicated that you are familiar with Oberbräu. What do you spontaneously associate with it? (multiple answers possible; aided answers)