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Purchase likelihood for Oberbräu if available in supermarkets
The survey compares Oberbräu purchase likelihood across fan segments — from general beer consumers to basketball and motorsport enthusiasts.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/30/2026 - 04/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,116 respondents, who consume beer more often, with n=934 people interested in sports (top 2 on 4-point scale), n=826 people interested in soccer (top 2 on 4-point scale), n=520 people interested in handball (top 2 on 4-point scale), n=542 people interested in basketball (top 2 on 4-point scale), n=568 people interested in motorsports (top 2 on 4-point scale)
Question
Question
How likely is it that you would buy Oberbräu if it were available in your supermarket?