Aided perception of Borussia Dortmund's sponsors and partners in a target group comparison

ONE8Y

09/16/2025 - 09/17/2025

Germany

n=1,264 people interested in soccer (top 2 on 4-point scale), with n=152 Gen Z and n=286 Best Ager 55+

Have you noticed that the following brands work with or sponsor Borussia Dortmund? (multiple answers possible; aided answers)