Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Aided perception of Borussia Dortmund's sponsors and partners in a target group comparison
The survey compares aided BVB sponsor perception across Gen Z, Best Agers and soccer fans — from Signal Iduna and Puma to Coinbase and Bonk.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,264 people interested in soccer (top 2 on 4-point scale), with n=152 Gen Z and n=286 Best Ager 55+
Question
Question
Have you noticed that the following brands work with or sponsor Borussia Dortmund? (multiple answers possible; aided answers)