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Aided perception of Real Madrid's sponsors and partners in a target group comparison

The survey compares Real Madrid sponsor recall across Gen Z, soccer fans and Best Agers 55+ — Adidas, Emirates, BMW and Linglong Tire.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,264 people interested in soccer (top 2 on 4-point scale), with n=152 Gen Z and n=286 Best Ager 55+
Question
Question
Have you noticed that the following brands work with or sponsor Real Madrid? (Multiple answers possible; aided answers)