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Average seasonal spending on basketball fan merchandise
The survey contrasts basketball merchandise spending patterns between general fans and Gen Z — from zero outlay to over 150 Euro per season.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
09/15/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,404 people interested in basketball (top 2 on a scale of 4) compared to the GenZ (n=222)
Question
Question
How much do you think you spend on basketball merchandise each season?