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Average weekly usage time of sports content in selected generations
Source
Source
ONE8Y
Survey period
Survey period
04/08/2025 - 04/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=882 people interested in sports (top 2 on 4-point scale), including n=250 Gen Z, n=330 Gen Y and n=248 Gen X
Question
Question
You have indicated that you are interested in sport. How much time do you spend on average per week consuming sports content (TV/streaming, social media, newsletters, newspapers, magazines, radio, etc.)?