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Motivational factors for the regular consumption of non-live sports content in selected generations
The survey breaks down why Gen Z, Gen Y and Gen X consume non-live sports content — from entertainment and time-independent access to community exchange.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/08/2025 - 04/09/2025
Survey country
Survey country
Sample
Sample
n=882 people interested in sports (top 2 on 4-point scale), including n=250 Gen Z, n=330 Gen Y and n=248 Gen X
Question
Question
What motivates you to regularly consume non-live sports content (e.g. highlight clips, background reports)?