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Awareness and usage of different Krombacher products in a target group comparison
The survey compares Krombacher product awareness and usage across Gen Z, Best Ager 55+, sports-interested audiences and the total population.
The survey compares Krombacher product awareness and usage across Gen Z, Best Ager 55+, sports-interested audiences and the total population.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/28/2025 - 10/29/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,009 people interested in sport (top 2 on 4-point scale), with n=274 Gen Z and n=219 Best ager 55+
Question
Question
Which of the following Krombacher products do you know and have you tried or consumed before? (multiple answers possible; aided answers)