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Awareness and use of selected sporting goods retailers
The survey contrasts brand awareness against actual purchase behavior across four sporting goods retailers — Sport Thieme, Benz Sport, Sportco and Kübler Sport.
The survey contrasts brand awareness against actual purchase behavior across four sporting goods retailers — Sport Thieme, Benz Sport, Sportco and Kübler Sport.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/26/2025 - 08/27/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,160 people interested in sport (top 2 on 4-point scale), with n=466 knowing at least one of the brands mentioned
Question
Question
Which of the following brands/companies do you know, even if only by name; Which of the following companies have you already purchased from? (multiple answers possible, aided answers)