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Brand loyalty when buying a car
The survey breaks down car brand loyalty by gender, age group and sports affinity — comparing young drivers aged 16–24 against Best Agers.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=12,699 car owners interested in sports, compared to n=18,488 Car owners, n=7,359 male, n=5,340 female, n=1,694 young (16-24 years), n=4,240 best ager (55+ years)
Question
Question
Would you buy this brand of car again? (aided answers)