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Car brands considered for the next purchase among respondents from the UK


The survey compares car brand consideration among UK consumers — contrasting Gen Z, Best Agers and sports fans across Ford, BMW, Mercedes-Benz and Tesla.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


06/20/2025 - 06/23/2025

Survey country

Survey country


Germany

Sample

Sample


n=2,027 UK total population, with n=1,491 people interested in sports (top 2 on 4-point scale), n=670 Best Ager (55+ yrs.) and n=421 Gen Z (up to 30 yrs.)

Question

Question


And which of the following car brands are you considering for your next car purchase? (multiple answers possible; aided answers)

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