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Use of selected car brands among respondents from the UK
The survey breaks down car brand ownership across UK population segments — comparing Ford, BMW, Mercedes-Benz and Tesla between Gen Z and Best Agers.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Great Britain
Sample
Sample
n=2,027 UK total population, with n=1,491 people interested in sports (top 2 on 4-point scale), n=670 Best Ager (55+ yrs.) and n=421 Gen Z (up to 30 yrs.)
Question
Question
Which of the following car brands have you owned (owned or leased)? (multiple answers possible; aided answers)