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Cancellation or retention of the subscription to the streaming service DAZN after its price increase


The survey quantifies how DAZN subscribers split between retention and cancellation intent following the price increase from €14.99 to €29.99 per month.
PREMIUM

Source

Source


ONE8Y

Survey date

Survey date


03/11/2022

Survey country

Survey country


Germany

Sample

Sample


n=125 interested in sports who have a DAZN account

Question

Question


DAZN is implementing a price increase from €14.99 to €29.99 per month. Will you remain a DAZN customer despite the price increase or will you consider canceling your subscription? (aided answers)

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