Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Change in purchase frequency at a brand since installing its app in a target group comparison
The survey compares how app installation affects purchase frequency across total population, sports fans, younger users and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2026 - 09/10/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,307 total population surveyed, who have installed at least one app from a retailer or brand, with n=1,813 people interested in sports (top 2 on 4-point scale), of which n=205 Young (up to 25 yrs.) and n=387 Best Ager (55+ yrs.)
Question
Question
Do you shop more often with a brand since you installed its app?