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Decision-makers on the brands and costs of buying mobile phones/smartphones in the household
The survey breaks down smartphone purchase decisions by gender, age and sports interest — solo deciders vs. shared decisions among Gen Z and Best Agers.
PREMIUM
Source
Source
Allensbach Institute for Demoscopy
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=23,015 total population, compared to n=15,221 interested in sports, n=8,808 male, n= 6,413 female, n=2,123 young (16-24 years), n=5,203 best ager (55+ years)
Question
Question
Who decides in your household when buying a product, for example, what brand the product is from, or what it may cost? (here: mobile phone/smartphone, aided answers)