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Frequency of use of shopping apps after the first purchase in a target group comparison
The survey compares shopping app retention frequency across target groups — from Brand Loyalists to Best Agers and Young users.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2026 - 09/10/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,307 total population surveyed, who have installed at least one app from a retailer or brand, with n=1,813 people interested in sports (top 2 on 4-point scale), of which n=205 Young (up to 25 yrs.), n=387 Best Ager (55+ yrs.) and n=229 brand loyalists
Question
Question
How often do you still use a shopping app you have installed after the first purchase?