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Gain in sympathy for Lidl through involvement in the 2026 Tour de France and the 2026 Tour de France Femmes
The survey measures how Lidl's dual sponsorship of the 2026 Tour de France and Tour de France Femmes shifts sympathy among cycling fans and TdF fans.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=345 people interested in cycling (top 2 on 4-point scale) who are aware of Lidl as a sponsor, of which n=298 Tour de France fans
Question
Question
Does Lidl’s involvement in both the men’s and women’s 2026 Tour de France increase your sympathy for this brand?