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Gain in sympathy for Picnic through involvement in the 2026 Tour de France and the 2026 Tour de France Femmes
The survey measures how Picnic's dual sponsorship of the 2026 Tour de France men's and women's editions shifts brand sympathy among cycling fans.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=224 people interested in cycling (top 2 on 4-point scale) who are aware of Picnic as a sponsor, of which n=204 Tour de France fans
Question
Question
Does Picnic’s involvement in both the men’s and women’s 2026 Tour de France increase your sympathy for this brand?