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Improvement of the personal image of a brand through a quality label
The survey breaks down how quality seals like organic, Fairtrade or Ökotest affect brand image across gender groups and age cohorts from Gen Z to Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/25/2022
Survey country
Survey country
Germany
Sample
Sample
n=970 interested in sports, compared to n=508 male, n=461 female, n=94 young (16-24 years), n=350 best ager (50+ years)
Question
Question
Does a seal of quality such as "organic", "fairtrade" or "ökotest" improve your personal image of a brand? (aided answers)