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Improvement of the personal image of a brand through a seal of approval by income
The survey compares how quality seals like organic, fairtrade or Öko-Test affect brand image perception across low and top earners.
The survey compares how quality seals like organic, fairtrade or Öko-Test affect brand image perception across low and top earners.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/25/2022
Survey country
Survey country
Germany
Sample
Sample
n=479 low earner (<3,000€*), n=216 top earner (>4,000€*) among n=971 interested in sports *net household income
Question
Question
Does a seal of quality such as "organic", "fairtrade" or "ökotest" improve your personal image of a brand? (aided answers)