Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Improvement of the personal image of a brand through a seal of approval by income
The survey compares how quality seals like organic, fairtrade or Öko-Test affect brand image perception across low and top earners.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/25/2022
Survey country
Survey country
Germany
Sample
Sample
n=479 low earner (<3,000€*), n=216 top earner (>4,000€*) among n=971 interested in sports *net household income
Question
Question
Does a seal of quality such as "organic", "fairtrade" or "ökotest" improve your personal image of a brand? (aided answers)