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Incentives required to download apps from unknown brands in a target group comparison
The survey compares what incentives unlock app downloads from unknown brands — across total population, Young, Best Ager and heavy users.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2026 - 09/10/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,559 total population surveyed, with n=1,949 people interested in sports (top 2 on 4-point scale), of which n=234 Young (up to 25 yrs.), n=432 Best Ager (55+ yrs.) and n=437 app heavy users
Question
Question
What would a brand you don't know yet have to offer for you to download its app? (multiple answers possible; aided answers)