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Influence of favorite club sponsorship on brand perception in selected generations
The survey contrasts how jersey sponsorship shapes brand perception across Gen Z, all respondents, and Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/21/2024 - 05/22/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,000 people interested in soccer (top 2 on 4-point scale), compared with n=100 Gen Z and n=466 Best Ager 55+
Question
Question
How does it affect your perception of a brand when it appears as a sponsor on your favorite soccer club's jersey?