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Influence of Lidl's cycling sponsorship on the purchasing behavior of cycling enthusiasts
The survey quantifies how Lidl's cycling sponsorship shifts purchase intent — from definite uplift to clear rejection — among consumers.
The survey quantifies how Lidl's cycling sponsorship shifts purchase intent — from definite uplift to clear rejection — among consumers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/30/2025 - 06/15/2025
Survey country
Survey country
Germany
Sample
Sample
n=758 people interested in cycling (top 2 on 4-point scale),
Question
Question
Does Lidl's sponsorship/partnership with cycling increase your personal willingness to shop there more often?