Influence of VW GOAL special versions on brand and purchase preference

Source

ONE8Y

Survey period

10/07/2025 - 10/08/2025

Survey country

Germany

Sample

n=702 people interested in sport who would consider Volkswagen for their next car purchase (top 2 on 4-point scale)

Question

You indicated that Volkswagen would be a consideration for your next car purchase. Assuming you were to decide on a car in your preferred class today – hypothetically: would you actively check whether there is a VW GOAL special edition?

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Influence of VW GOAL special versions on brand and purchase preference

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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