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Influence of VW GOAL special versions on brand and purchase preference
The survey measures how VW GOAL special editions influence purchase consideration among prospective Volkswagen buyers across yes, no and undecided segments.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
10/07/2025 - 10/08/2025
Survey country
Survey country
Germany
Sample
Sample
n=702 people interested in sport who would consider Volkswagen for their next car purchase (top 2 on 4-point scale)
Question
Question
You indicated that Volkswagen would be a consideration for your next car purchase. Assuming you were to decide on a car in your preferred class today – hypothetically: would you actively check whether there is a VW GOAL special edition?