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Installed apps from selected retailers and brands in a target group comparison
The survey compares retailer and brand app installation rates across four groups — general population, sport-interested, Young and Best Ager.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2026 - 09/10/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,307 total population surveyed, who have installed at least one app from a retailer or brand, with n=1,813 people interested in sports (top 2 on 4-point scale), of which n=205 Young (up to 25 yrs.) and n=387 Best Ager (55+ yrs.)
Question
Question
Which of the following retailer or brand apps do you currently have installed? (multiple answers possible; aided answers)