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Loyalty to a mineral water brand in a target group comparison
The survey compares mineral water brand loyalty between the total population and sports-interested consumers — from exclusive buyers to brand-indifferent shoppers.
The survey compares mineral water brand loyalty between the total population and sports-interested consumers — from exclusive buyers to brand-indifferent shoppers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/15/2025 - 08/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=3,102 total population surveyed, including n=2,300 people interested in sport (top 2 on 4-point scale)
Question
Question
How loyal are you to a particular brand of mineral water?