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Loyalty to retailers and brands when shopping in a target group comparison
The survey contrasts retailer and brand loyalty patterns across total population, sports-interested, Young and Best Ager segments.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2026 - 09/10/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,559 total population surveyed, with n=1,949 people interested in sports (top 2 on 4-point scale), of which n=234 Young (up to 25 yrs.) and n=432 Best Ager (55+ yrs.)
Question
Question
How strongly are you tied to specific retailers or brands when shopping?