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Minimum first-purchase discount required to download an app
The survey breaks down what discount threshold — from 5% up to 25% or more — drives app downloads among the total population vs. sports-interested users.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2026 - 09/10/2026
Survey country
Survey country
Germany
Sample
Sample
n=866 total population surveyed, who want a discount on their first purchase, with n=702 people interested in sports (top 2 on 4-point scale)
Question
Question
How high would a discount on the first purchase have to be at least for you to download an app for it?